Photo: Bucketlisters
Here’s the story of how one woman is making a fortune off a house full of fake memories.
The Brady Bunch house was never really the Brady Bunch house — at least not inside. The actual 1970s sitcom was filmed at Paramount studios, while this Studio City ranch merely supplied the exterior shots between scenes.
But when HGTV bought the place in 2018, it did something even Hollywood didn’t see coming: it custom-built the entire interior to replicate the home millions of viewers thought they were seeing all those years.
In other words, HGTV didn’t restore the Brady house. It reverse-engineered a memory.
The network poured millions into turning a regular old California house into a fully curated pop-culture shrine. Then it packaged the whole thing for television, turning the renovation into the seven episode reality series A Very Brady Renovation.
Enter Tina Trahan, a westside mom and wife of one of TV’s highest paid executives, who reportedly paid around $3.2 million for it. (Not bad for a house whose value is based less on architecture than on the public’s inability to let go of a rerun.) Now Trahan is cashing in the way any smart operator would: by opening the house up for tours at a whopping $289 per person!
That’s right. For the price of an Apple smart watch, you can take a one-hour, semi-private, self-guided stroll through the most aggressively monetized suburban memory in America. You’re not visiting history. You’re visiting the merchandise.
And that’s the genius of the Brady business model. HGTV paid to manufacture the illusion, Trahan bought the finished product, and now every ticket sold turns a fake memory into actual money. The house doesn’t need to be lived in. It just needs to be recognized.
And In Los Angeles, that’s enough to turn wallpaper into gold.
Tours are available weekdays through September 4. Tickets are available through Bucketlisters.
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