Pacific Park and its iconic ferris wheel have a new owner.
Santa Monica’s most famous tourist attraction was sold this week to SC Holdings, an investment firm with ties to NBA superstar LeBron James.
The company — which specializes in sports, entertainment and hospitality — plans to sink at least $10 million into improving dining and entertainment experiences on the iconic Santa Monica Pier. Pacific Park’s current management team, led by vice president Jeff Klocke, will continue to oversee day to day operations.
“Having SC as owners and investors in Pacific Park is a milestone moment,” Klocke said in a statement.
“The Pier is a treasured part of Santa Monica, and a place where both tourists and Angelenos come for fun and relaxation. SC’s investment and resources will help us expand what makes Pacific Park great today and write its next exciting chapter.”
- Week 4: Samohi, St. Monica, Pali all come out on top - September 12, 2026
- Cassier shines as St. Monica stomps out Lawndale 24-15 - September 11, 2026
- Ocean Way Festival canceled in wake of storm damage - September 11, 2026